Yggdrasil, an internationally acclaimed online casino games publisher, has ventured further into the Italian iGaming market thanks to a recent partnership with locally licensed operator SKS365 and its flagship brand Planetwin365.
As part of the deal, Yggdrasil has successfully integrated 24 initial game titles from its ever-growing collection and now Planetwin365 players in Italy can play them.
The deal will see the iGaming provider integrate another 15 titles across the online gaming brand as a whole. The initial launch of the games included the successful online slots Vikings Go Wild, Golden Fishtank and Easter Islandas well as third-party titles from Yggdrasil’s YG Masters show, including the popular Northern Lights All Star Knockout.
Founded in 2013, Yggdrasil has grown to become one of the leading content providers for iGaming. In early 2020, the company submitted three value propositions – YG Franchise, YG Masters and YG Game IP – aimed at helping young studios establish themselves in the highly competitive online gaming industry.
Yggdrasil is based in Sweden and also has offices in Malta (where its operational headquarters are located), Poland and Gibraltar.
The company first entered Italy in 2017 and since then it has signed several strategic partnerships to consolidate its presence in one of the largest regulated markets in Europe.
Testimony of the popularity of Yggdrasil in Italy
Commenting on their latest major deal, Yggdrasil’s head of global market operations, Björn Krantz, said that partnering with another leading locally licensed operator is “a testament to the popularity of our content in Italy ”, where they already have a strong presence.
Mr. Krantz went on to say that together with Planetwin365 they will be able to reach an even wider audience of gamers and bring them “the excitement and entertainment that our games offer.”
SKS365 Commercial Director Troy Cox added that they are delighted to add the Yggdrasil titles to their existing offering and make them available to their Italian customers.
The official went on to say that his new partner offers the highest quality content and that its products are increasingly popular with the local gambling audience.
According to Mr. Cox, the recent launch of Yggdrasil’s content on their flagship gaming site is a great addition to their existing portfolio and will allow them to provide their players “A more complete, richer, more immersive and entertaining gaming experience.”
As mentioned above, SKS365 is not the only Italian-oriented gaming company that Yggdrasil works with. Last year, the provider announced a content supply agreement with Microgame, a leading provider of iGaming platforms serving the local market. Under that agreement, Microgame’s more than 37 operating partners initially received access to more than 80 of Yggdrasil’s game titles.