William Hill last week launched an enhanced version of its William Hill desktop operation and sports betting app in Iowa online with the expiration of an in-state registration requirement that ultimately allowed Iowans to open online accounts. gambling online.
The sports betting operator announced late last week that its upgraded and updated app is downloadable and its customers can open new accounts using it from anywhere in the state. They can also sign up through the complimentary desktop version of William Hill.
The bookmaker’s digital product is designed to make it easy for sports fans to find their favorite markets and place and track their bets smoothly and quickly.
The William Hill Gambling App was built on the company’s proprietary platform and offers Iowa sports bettors access to a wide range of markets and types of bets, including the very popular bets in play. As digital registration is now allowed, the app gives bettors the opportunity to quickly and securely open accounts and deposit and withdraw funds via different approved payment methods, including debit cards, online banking, and PayPal, among others.
Including Iowa, William Hill now offers mobile sports betting on eight US states where the activity is legal, with Colorado, Illinois, Indiana, Nevada, New Jersey, West Virginia and Washington DC being the other seven.
Legal sports betting was first launched in Iowa in August 2019 and William Hill was the first locally licensed operator to launch a digital sportsbook. Through its exclusive association with Caesars Entertainment Inc., as well as through association with other operators who run land-based casinos in Iowa, William Hill operates sportsbooks at six online gambling venues across the state.
Most recently, the company opened retail gambling facilities at Caesars’ Horseshoe and Harrah’s properties in Council Bluffs.
When sports betting was legalized in Iowa a year and a half ago, the industry strongly objected to the fact that bettors had to open accounts at physical gambling facilities in order to bet online. Critics of the measure argued that would stifle participation and it would hurt gambling income.
Now that the requirement has been removed, industry analysts believe the state’s gambling market will see a significant increase. During the first full fiscal year of legal gambling in Iowa, the state’s bookmakers handled $ 368 million in gambling and generated $ 25 million in income. The state topped last year’s totals for the first five months of the current fiscal year, with figures showing that local sportsbooks, both digital and retail, generated more than $ 27 million in income.
Most of it came from online gambling, as state bettors were urged to avoid physical gambling venues. Analysts believe that digitally placed bets could represent up to 90% from the state market, as bettors can open accounts remotely.