The Basque derby that closes the 29th day of the Spanish league will be broadcast live on Twitch in live streaming.
Football and TV rights: an iconic duo that never ceases to surprise. If in Italy many turn up their noses for the Serie A rights entrusted, behind a conspicuous economic offer, to Dazn for the transmission of the matches in streaming, in Spain they are already at the next level with the day of 7 April 2021 which will enter the history of Iberian championship. The match between Real Sociedad and Athletic Bilbao, a match that also and above all represents the Basque derby and which will close the 29th day of the championship, will be broadcast live on Twitch, Amazon’s live streaming platform.
The match will be available, exclusively on Spanish territory, on the channels of LaLiga itself, finally putting in place the agreement signed in October 2020 with Twitch, on Gol Television and on the personal channel of Ibai Llanos, one of the most important Spanish streamers followed by over five million people around the world between Spain and Latin America. With the kick-off set for 21:00 in Spain, this is a historic event that shows in all respects the potential that the purple platform can make available with 2.5 million people who broadcast live every day and an average of 30 million daily viewers.
Twitch has recently been focusing heavily on football and diversifying its offering, also in order to reach that kind of public not used to new technologies. In Italy Twtich has made agreements with Milan and Juventus, for example, while in Europe it has reached an agreement with Real Madrid, Barcelona, PSG and Arsenal. Without forgetting that Amazon has won 16 of the best Champions League matches in the next three years starting from the 2021/2022 season, including the European Super Cup.
This is a further step that goes in the same direction as that of Dazn: eliminate decoders, dishes and other unnecessary equipment. It will be enough to have even just a smartphone or a tablet to see the Serie A, exactly as it already happens for esports and competitive gaming. The same Lega Calcio council called the sale of the main match package, the infamous 1 and 3, for around € 840 million per season for the next three years, to Dazn as a revolutionary breakthrough.
A totally new and more engaging experience for the viewer, as he pointed out Veronica Diquattro, CEO of Dazn Italia, on Open: “What changes for the user? Simple, the football experience on TV will be richer and more interactive, thanks to the integration of original content and new features. The football of the future on TV will no longer be just a vision, but sharing and interaction. It will be an immersive vision “.
Exactly what is already happening on Twitch today with esports. And that will soon spread also in the traditional sport sector starting, probably, from the most widespread one at least at European level: football.