Relax Gaming online casino collection launches with MagicJackpot

By Ucatchers

The proprietary and aggregated online casino content provider Relax Gaming has signed a delivery agreement with the Romanian iGaming operator MagicJackpot to strengthen its presence in the country’s lucrative regulated market.

As part of the agreement, Relax will provide its new partner with access to its entire portfolio of internally created titles, including the successful online slots Temple Tumble, Iron Bank and Money Train 2, among others.

The partnership also includes the growing range of third-party content available on its content aggregation platform. Games like ReelPlay, Big Time Gaming and 4ThePlayer, among other acclaimed studios whose content Relax has carefully selected to add to its aggregator, will soon be available to MagicJackpot players.

MagicJackpot is the latest operator that the major provider has added to its already massive network of partners. News of Relax’s partnership with the Romanian brand comes shortly after it announced a similar deal with Parimatch, a leading online gambling operator.

Relax’s agreement with MagicJackpot is in line with the strategy of the content creator and the provider of continue to grow its regulated presence in various markets where online casino gaming is a legal and thriving practice. The partnership further strengthens the company’s presence in Romania, one of the fastest growing territories in Europe when it comes to regulated iGaming.

Taking advantage of Romanian participation

Commenting on their latest strategic deal, Relax CCO Daniel Eskola said that the Romanian market has seen rapid growth in recent years and that they consider it important “Take advantage of our participation there.”

On his latest partner, Eskola said that partnering with “the country’s leading operator is exactly the type of partnership that will help us achieve our goals in the market.”

Relax first ventured into Romania in 2016 when the country reorganized its online gambling space and after the company obtained the necessary license to supply its products there from the local regulator, the Romanian National Gambling Office.

MagicJackpot is an online casino brand managed by the leading Romanian operator Superbet. Relax said the partnership with the leading company has marked an important step in its global growth strategy. It also follows similar recent collaborations with Platinum Casino, Princess Casino and other Romanian-oriented gaming sites.

On his milestone, MagicJackpot CPO Andre Swedberg said that “to continue operating at the forefront of our domestic market requires the right content for our product offering, and the Relax proposition delivers.”

The official also praised Relax for the “Variety and quality of gaming experiences” available and added that they are confident that this new agreement will go a long way towards further consolidating their online presence.

Fountain: Relax Gaming Builds Presence in Romania with MagicJackpot, Relax Gaming Press Room, April 28, 2021

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