The esports team of the football club of the French capital renews and develops the collaboration with the British bookmaker, linked to the Psg.Lgd Dota 2 team in Shanghai, China.
L’agreement announced by Paris Saint Germain see the gaming group Betway designated as the main partner of the Psg.Lgd team, for at least one year. Betway will also join all the larger operations that will be carried out by the Paris Saint-Germain Esports group, as the official betting partner.
The partnership is among the most significant to date in the esports sector. It is also a continuation of the current successful partnership between Psg.Lgd and Betway, which began in 2018, which allows Betway customers to get closer to the forefront of action by Dota 2 during national competitions in China and at world-famous international events. The largest of which is identified in the famous: The International.
Paris Saint-Germain Esports and Lgd Gaming met for the first time in 2018 and today, in parallel, they announce the continuation of their partnership for at least 3 additional seasons. Supported by Betway and millions of fans in China, Paris and around the world, this export coalition will continue to fight for the highest recognition at home and internationally, developing the next generation of Dota talent, in a fast growing sector, to global level.
Fabien Allègre, Paris Saint-Germain’s director of brand diversification, who oversees the Club’s Esports operations, explains, “We are thrilled to extend and expand our existing partnership with Betway, who have been an excellent supporter of our esports and team efforts. Psg.Lgd for the past two years. Through our relationship, Betway has proven to be an organization that truly understands the gaming community, and together we look forward to innovating and delivering truly unique and exclusive experiences to our fans together ”.
Paul Adkins, director of operations and marketing at Betway, adds: “We are delighted to renew our partnership with Psg.Lgd’s legendary Dota 2 team. Our relationship has grown stronger and stronger and it was a very successful sponsorship for us. We are now very excited to be able to move to the next level ”.