ProGaming Italia and Riot Games together to promote Valorant

By Ucatchers

ProGaming Italy is Riot Games announce their partnership for the promotion of VALORANT in Italy as Official Broadcast Partner. The partnership with Riot Games will include the exclusive production in Italian of all international competitions, providing live coverage of the Valorant Champion’s Tour throughout 2021.

Italian streams, covering all three levels of competition of the Valorant Champion’s Tour, started on February 4th. The next broadcasts will be the Challenger Series from February 18-21 and March 4-7, broadcast on the dedicated Twitch channel.

ProGaming Italy, with the aim of creating a sustainable and increasingly professional ecosystem for players, fans and teams, has also signed a strategic collaboration with Freaks 4U Gaming, marketing agency and pillar in the gaming and esports sector based in Berlin, for the development of Agent’s Range.

Agent’s Range Italy, coming in March, will be the reference hub for the Italian community and fans of Valorant, that it will offer full coverage of the latest game news, produce exclusive editorial content, original and high-quality videos, as well as a platform that will ensure seamless integration for sponsors and partners within the gaming landscape.

“We are pleased to have found in ProGaming Italia and Freaks4U Gaming key partners to bring the Valorant Esport show to Italian players in their language – the comment of Carlo Barone, Brand Manager Italia Riot Games – and we are sure that the final product will live up to everyone’s expectations. This is just one of the collaborations that we will have with ProGaming Italia and, more generally, the first of many new initiatives in the area that will see Riot Games at the forefront to ensure our players the best possible experience and the Italian market more attention that, we hope, it will also help its growth “.

“We are grateful to Riot Games for choosing us as the official channel for this international adventure,” he says Maurizio Cassano, Esports Director of ProGaming Italia “2020 has shown clear signs of VALORANT’s potential at a competitive level, but it will be 2021 that will see the consolidation of the title and where the whole ecosystem will take on an even greater dimension. ProGaming Italia is excited to be part of it and – thanks to the collaboration with a recognized and solid esports agency like Freaks4U Gaming – we are sure that Agent’s Range will quickly become the place of the Italian community of Valorant“.

“With the entry of an incredible team like ProGaming into the growing VALORANT ecosystem, we at Freaks are thrilled to be part of this development to bring the best value to RIOT fans and players in Italy. Together, we can make the Agent’s Range brand shine and flourish and excite the Italian audience for a sustainable community. I can’t wait to see Agent’s Range Italy and Germany grow thanks to our cooperation and synergy ”. – Sören von Sebelin – Head of Product Management – Freaks 4U Gaming.

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