US casino operator Penn National Gaming had a very busy Christmas week as it opened bookmakers in three casinos as part of the ongoing expansion of the Barstool Sportsbook brand.
As Casino News Daily reported last week, the company launched a Barstool Sportsbook at its Greektown Casino Hotel in Detroit on December 23, the same day the downtown online gambling venue resumed operations after an orderly shutdown. by the state that lasted more than a month.
Detroit’s Greektown Casino Reopens with New Barstool Sportsbook
Penn National also expanded the Barstool Sportsbook brand in Indiana, where it launched two new facilities in the days leading up to Christmas.
The online casino operator opened a new betting facility in his Hollywood Casino Lawrenceburg on December 23 and on Ameristar East Chicago Casino & Hotel The 24th of December. Penn National revamped and renamed the existing sportsbooks at the two online casinos so they can now operate as Barstool Sportsbooks.
Barstool Sportsbook at Hollywood Casino Lawrenceburg features 25 betting kiosks, 20 HD televisions showing sporting events from around the world, as well as food and drink specials. The facility is located near the entrance to the casino floor.
The new sports betting operation accepts bets on soccer, basketball, hockey, baseball, soccer, tennis and more. Both college and professional sports betting are available at the facility.
Ameristar East Chicago sportsbook
The new Barstool Sportsbook in Ameristar East Chicago has 23 betting kiosks, a giant video wall with top online games, as well as food and beverage offerings. It also allows bettors to place bets on the most popular professional and college sports.
Both bookmakers offer sports fans a sports viewing area, redesigned dining spaces, betting counters with large odds boards, ticket drafting stations, and more.
In addition, customers can earn level points and mycash using Penn National’s myChoice loyalty program when placing bets at the two bookmakers.
Penn National has begun using the Barstool Sports brand in its casino bookmakers after acquire a 36% stake in the digital sports media company which has a large number of followers. The casino operator paid out $ 163 million in cash and convertible preferred shares. After three years, you will increase your stake by about 50%.
Penn National CEO Jay Snowden said earlier this year that his partnership with Barstool Sports reflected the company’s strategy to continue to evolve from a regional online casino operator with more than 40 properties in 19 states to a provider. of omni-channel online games and sports betting experiences.
Penn National’s expansion of the Barstool Sportsbook brand comes at a strategic time as operating restrictions in several US states have begun to loosen. As mentioned above, the company launched the gambling space at its Detroit casino just as state lawmakers allowed the property and the city’s other two online gambling venues to resume operations after a month-long shutdown that aimed to abort the spread of Covid-19.