William Hill’s subsidiary for the European continent, Mr Green, has confirmed its presence in the Spanish regulated market after obtaining the essential license from the body in charge of gambling in Spain, which is the Directorate General for the Regulation of Gambling.
Mr Green at the Casino, William Hill at gambling
In this way the territory of William Hill to gain market ground, by expanding its offer with this multi-brand strategy model. The main games offered at Mr. Green are sports betting, but especially the Casino in its various forms.
William Hill arrived in Spain in 2010 and is the most relevant and well-known brand of the FTSE Betting Group.
Patrick Jonker, CEO of Mr. Green, stated that it is a key moment for the expansion strategy that the company intends and which is based on capturing a larger market share by launching different brands specialized in different areas, but from the same owner group.
The idea is to further expand its already extensive sports betting offer, also providing one of the most varied and rich online casinos on the web, a combination that seems perfect.
In this way, sports betting will be offered through one of the most complete pages in this segment such as William Hill, and the casino games would mainly be run by Mr. Green, a brand famous for the quality and diversity of its card games , roulette and slots.
Mr. Green passed into the hands of William Hill
William Hill acquired Mr Green in early 2019. At the time, Mr. Green was the brand used to operate in Europe by MRG Group, a Stockholm-listed gaming company that passed into the hands of William Hill in an operation valued at 270 million euros.
Taking control of Mr. Green was a turning point for William Hill, who went on to secure control of an important brand in the online casino sector, and which would serve to grow and reach a higher user share at the level. international, through the multi-brand strategy.