Online casino games provider and content aggregator iSoftBet has partnered with OlyBet, a leading online gambling operator in the Baltic region, in a deal that will significantly expand the former’s presence in multiple regulated markets and, at the same time, it will strengthen the latter’s iGaming offering.
As part of the agreement, OlyBet will gain access to a wide selection of iSoftBet’s proprietary online slot content and will make it available to its players in Estonia, Latvia and Lithuania, among other markets in which it operates.
Games that the iGaming operator will soon add to its portfolio of offerings include the successful slots from iSoftBet, Aztec Gold Extra Gold Megaways, Mighty Stallion Hold & Win and Gold Digger, among others.
Since its launch in February 2021, Aztec Gold Extra Gold Megaways has generated an average of 25% more share in all iSoftBet licensees than the original record title of the manufacturer and content provider. Equipped with Big Time Gaming’s Megaways mechanic, the game could offer up to 117,649 ways to win per spin.
News about iSoftBet’s partnership with OlyBet comes shortly after the game provider announced that it has taken content from its Game Aggregation platform live with young online casino MegaRush. The deal gave the iGaming brand access to more than 8,000 online casino games, including slot machines and table games, from some of the industry’s leading developers and providers.
Agreement marks the latest milestone in an extraordinary year
In addition to its proprietary content, iSoftBet will also provide its newest partner, OlyBet, access to its suite of player engagement tools, spearheaded by iNgame, which was created to increase retention and increase player life value through a collection of top-notch products such as real-time leaderboards, and has proven to serve that purpose.
Commenting on their recently announced agreement, iSoftBet’s commercial director, Federica Faggiano, said that “OlyBet is recognized as one of the biggest brands in Europe with a leading market share in several emerging territories such as Estonia, Latvia and Lithuania. ”
He went on to say that at iSoftBet, they are constantly striving to grow their regulated presence and that extending their reach in the three key strategic jurisdictions mentioned above and more will provide an even greater number of players with the opportunity to enjoy the game. “Attractive content” from the provider.
The agreement with OlyBet marks the latest milestone in a busy and very successful year for the iGaming provider. The company hired heavily throughout 2020, strengthening its team of C-level executives and received the Outstanding Achievement Award in Compliance at the Vixio Gambling Compliance Awards.
The content creator and provider currently has a set of over 150 in-house built slots and table games, while its gaming aggregation platform features more than 8,000 third-party titles for various global online gambling operators.
Its content is currently licensed in 19 markets, including the UK, Malta, and Romania, and certified in several other territories, including Germany, Italy, and Spain.