Hard Rock International acquires a London casino license

By Ucatchers

Hard Rock International announced the acquisition of the license for the casino facilities of The Ritz Club in London. This recent victory for the entertainment and hospitality brand is part of its expansion plan. The company already has significant influence in many major cities around the world and the recent acquisition will allow it to establish a future casino facility in London.

In his statement on the acquisition, Hard Rock International President Jim Allen said: “We look forward to expanding our brand offerings within London and bringing our award-winning hospitality, games and entertainment back to Hard Rock’s hometown.”

Hard Rock International is a world-renowned brand with headquarters in 69 countries spanning 240 locations. Part of its properties are hotels, casinos, Rock Shops® and Cafes.

Strategic move

Hard Rock International already has facilities in some of the Bigger cities of the world, like New York, Paris, Amsterdam, Madrid and others. With the recent transaction, HRI will expand its existing portfolio.

Hard Rock is one of the few US casino operators seeking a Japanese IR license, and earlier this year it announced itself as a potential buyer for Venetian Palazzo.

The rumors involve Hard Rock International in many purchase agreements, but apparently the company has no intention of returning to the Las Vegas Strip, although as part of the deal for the Venetian Palazzo, the buyer will take over the Sands Convention and Exhibition Center. All those properties are considered some of the premium casino resorts.

Even more important and exciting news emerged in late 2020 regarding the brand. He announced taking advantage of the lucrative online casino and sports betting industry with the launch of the Hard Rock Digital Arm.

A trio of well-known figures in the world of video games have been appointed to lead the new launch. These are former Stars Group CEO Rafi Ashkenazi, who will serve as CEO and CEO of Hard Rock Digital, former Stars Group CEO Marlon Goldstein, who will serve as CEO and CEO of the newly formed company, and former FOX Bet Chairman Matt Primeaux will serve as CEO and President.

The Hard Rock Digital brand will expand the company’s digital business. Is a major move amid a pandemic that caused many restrictions on casinos, as well as huge losses for the sector.

Refering to latest incorporation to Hard Rock’s portfolio, the company plans to establish a casino in London as The Ritz Club announced that it will not reopen its doors after closing them in March 2020 due to the coronavirus pandemic.

Source: “Hard Rock International Acquires London Casino License,” PR Newswire, January 14, 2021

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