The Russian organization Gambit and AS Monaco football sign a collaboration agreement to expand the Monegasque brand in the sector.
We are happy to announce the partnership with @AS_MONACO 🔴⚪️
From now on our rosters in Fortnite and Dota 2 will play under AS Monaco Gambit (ASM.GMB) tag in famous red-white jerseys! 😏
More content, streams and giveaways incoming! Stay tuned 🛡 pic.twitter.com/gJZzAe6gqu
– Gambit Esports (@GambitEsports) February 9, 2021
To do this, the Russian club will wear the football club jerseys on the sections of Dota 2 and Fortnite. Allowing you to expand into a market far from soccer simulators.
AS Monaco’s background in esports
AS Monaco has recently joined the sector, especially with the appearance of the eFootball Pro, created by Gerard Piqué.
The principality club had an agreement with Konami’s simulator, Pro Evolution Soccer and with this they formed one of the best squads to achieve the title.
So much so that in the first edition they defeated FC Barcelona, the clear favorite. The culé team had high-caliber players like Alex Alguacil.
Gambit and Monaco statements following the agreement
Irina Semenova, Head of Esports Division at MTS said: “We are the first Russian esports club to partner with a foreign soccer club.
The Gambit Esports brand has been known abroad for some time. We believe that this association will expand our fan base around the world.
This will allow us to offer unique new experiences to fans of esports and soccer.
For his part, Oleg Petrov, General Manager of Monaco, maintained this dynamic: »The creation of AS Monaco Gambit will allow us to take a new step in a fast-growing market.
This is due to joining forces with a strong player in the international esports arena.
This union is beneficial from two points of view: it will allow us to connect with a young audience to support the club’s internalization strategy by developing our presence in key territories ”.