FanDuel Marks Atlantic City Retail Gambling Debut With Bally’s Casino Bookmaker

By Ucatchers

Sportsbook operator FanDuel has ventured into the Atlantic City gambling market with the launch of a temporary sportsbook at Bally’s Atlantic City Hotel & Casino.

The temporary facility will remain operational until a permanent sportsbook, currently under development, is launched.

The new FanDuel sportsbook features six live odds boards, ten IGT PlaySports self-service bookmakers, and three live betting windows. Installation accepts bets on major US and international sports. It can be accessed directly from Atlantic City’s Boardwalk and is located on the main floor of the casino.

Self-service kiosks at the betting facilities operate 24 hours a day, seven days a week. Attendees of the live betting windows are available from 12 pm to 10 pm Monday through Friday and from 10 am to 10 pm on Saturday and Sunday.

Permanent sports betting as of spring 2021

Bally’s Atlantic City owner Bally’s Corporation (formerly Twin River Worldwide Holdings) said the construction is underway in permanent installation. The company expects the permanent FanDuel sportsbook to open its doors in spring 2021. It will have an area of ​​4,100 square feet and will feature 34 IGT PlaySports self-service bookmakers, five live bookmakers, a luxurious sports hall, 80 seats with 30 recliners, huge LED video walls broadcasting sporting events, and a food and beverage menu featuring self-serve craft beer, among other things.

Commenting on the launch of their temporary bookmaker at Bally’s, FanDuel’s VP of Retail Keith Wall said that “while they are eager to start using our temporary bookmaker,” they also can’t wait to launch the permanent location. and “show Atlantic City why FanDuel is the number one sportsbook in New Jersey.”

FanDuel already operates a retail gambling facility in Meadowlands Racetrack in East Rutherford, New Jersey.

Extended partnership

News that FanDuel was preparing to enter the Atlantic City retail betting market emerged in October when the operator announced that it had expanded its existing partnership with Bally’s Corporation (then Twin River) to open a sportsbook inside Bally’s.

Bally’s Corporation bought Boardwalk hotel-casino from Caesars Entertainment earlier this year for $ 25 million. In a separate deal, the casino operator bought the worldwide rights to the Bally’s brand from Caesars for $ 20 million and announced plans to use it across all of its holdings.

In November, Bally’s Corporation received regulatory approval from New Jersey regulators to operate its newly acquired Atlantic City casino and pledged to renovate and expand for $ 90 million the property that was one of the swankiest resorts in the past, but has lost much of its luster over the years

Opening a new sportsbook is part of the refinement of the property. Bally’s previously shared a William Hill-branded gambling facility with Caesars-owned Wild Wild West.

Commenting on the newly opened temporary sportsbook, Bally’s Corporation Chairman and CEO George Papanier said they are very excited to announce the opening of the new facility and that it is one of the many planned capital improvement projects at Bally’s.

Mr. Papanier went on to say that they are eager to implement the winning combination that their company’s national experience in casino and gaming operations and FanDuel’s “market leading sports betting vision and globally recognized brand” have proven to be and deliver. your Atlantic City visitors a “Incomparable sports betting experience.”

Related news

Leave a Comment