Caesars Brings Iconic Casino Brand to New Orleans in $ 325 Million Renovation and Branding

By Ucatchers

Casino operator Caesars Entertainment, Inc. on Tuesday unveiled a $ 325 million renovation and expansion project for its Harrah’s New Orleans casino.

The casino-hotel complex will be renamed Caesars New Orleans and will be a flagship property of the company in Louisiana.

Caesars plans to add a new 340 room hotel tower about the existing porte cochère valet casino. Harrah’s New Orleans already has a 26-story hotel with 450 rooms and suites. That facility originally opened in 2006.

The expansion project also includes new culinary and hotel experiences inside the game area. Further development will take place in a vacant area on the second floor of the casino. Caesars also unveiled plans for the full facade and architectural and interior design improvements to the property.

Caesars first submitted its plan for a new hotel on its New Orleans property in 2018. The project required approval from Louisiana lawmakers. Last year, the state legislature granted a 30-year extension of the casino license to Harrah’s New Orleans in exchange for $ 325 million in property improvements.

The casino operating license is now valid until 2054. Its parent company was required to build a new hotel, add new dining and entertainment options, and create at least 600 construction jobs and 500 permanent jobs.

Caesars expects to complete the expansion and renovation of its New Orleans property in 2024.

A Will of Continuing Commitment

Commenting on their recently unveiled expansion plan, Caesars CEO Tom Reeg said they are excited to introduce the Caesars brand in New Orleans and that their investment is a testimony of your continued commitment with the property and the city.

City Mayor LaToya Cantrell said they are “excited that this expansion will mean hundreds of construction jobs during the project and hundreds more in sustainable and new jobs after construction” and that the addition of the Caesars brand will strengthen the New Orleans position as “the main city of cultural and entertainment destination of the nation. “

While Caesars will soon begin work on the renovation of its New Orleans property, the company is selling most of its other casinos in Louisiana. It announced earlier this month that it has signed a definitive agreement to sell your riverboat casino Belle of Baton Rouge to CQ Holding Company, Inc. (Casino Queen) for an undisclosed amount.

Caesars was hit with strong criticism from Louisiana casino regulators over the state of its Belle Rouge property, which is so decrepit that company bosses even opted to stay at a different hotel during an early city visit. of this year.

Caesars is also selling its Harrah’s Louisiana Downs Casino, Racing & Entertainment to Rubico Acquisition Corp. for $ 22 million and Eldorado Resort Casino in Shreveport to Bally’s Corporation.

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