Caesars Entertainment, Inc., the US casino house, this week unveiled a $ 400 million master plan investment in the Atlantic City gaming market, where it manages three properties – Caesars, Harrah’s and Tropicana Atlantic City.
The company further noted that it will implement its master plan over the next three years in an attempt to build on its 40-year legacy in the local casino market and revitalize the iconic Atlantic City Boardwalk that is home to the city’s nine operating casino and hotel complexes. including the three from Caesars mentioned above.
The operator’s plan includes remodeled hotel towers, new interior design elements, upgraded casino floors, new dining concepts with world-renowned restaurateurs, and more.
News of Caesars’ $ 400 million renovation plan comes shortly after Atlantic City’s Ocean Casino Resort announced a $ 15 million renovation project which includes improvements to the casino floor and the expansion of various non-gambling related amenities, among other things.
$ 170 million room remodel at Caesars and Harrah’s
Caesars said the first phase of its $ 400 million project would involve a $ 170 million renovation of room and suite experiences at his Caesars and Harrah’s properties. The company will debut the renovated rooms and suites this summer.
Room upgrades designed by Interior Image Group will be implemented in approximately 600 Centurion and Ocean Towers rooms at Caesars and Harrah’s Atrium Tower. The company said the planned remodel is inspired by the Atlantic City beach and boardwalk, as well as the ocean.
At Caesars, renovated rooms will reveal modern Roman aesthetics with rich blue and cream accent hues, shades of gray and white, and contemporary furnishings, including modern bathrooms with huge walk-in showers, mirrors, and signature amenities.
At Harrah’s, Caesars has taken inspiration from the property’s upscale yet accessible hospitality brand with fun, lively and vibrant elements that play up its “sophisticated Marina District venue.”
The company said that would reveal additional details on new hospitality, entertainment and culinary experiences planned in the coming months, subject to approval by the New Jersey Division of Gaming Compliance.
State and City Leaders Applaud Caesars Renovation Plan
Of their renewal plan, Caesars President and Chief Operating Officer Anthony Carano said he would help them introduce the company’s new identity in Atlantic City and revitalize its hospitality brand, while continuing to position its three properties as leading resorts in the local market.
Mr. Carano went on to say that they remain optimistic in the city’s casino market and that this $ 400 million project will further position them for a long-term growth and success in the local game space.
News of the plan has been welcomed by state and city leaders, and New Jersey Governor Phil Murphy said this large investment in the city supports his focus on “growing the economy, continuing to support Atlantic City and create jobs in our state. “
Atlantic City Mayor Marty Small said Caesars’ plan “It will undoubtedly revitalize Atlantic City.” The official further explained that “this year marks a new era for the City and we appreciate Caesars’ dedication to the market as the largest employer in Atlantic County.”
Fountain: Caesars Entertainment Invests $ 400 Million in Its Atlantic City Resorts by 2023, PR Newswire, April 21, 2021