BetMGM, the online gaming operation of the joint venture between GVC Holdings and MGM Resorts International, has strengthened its New Jersey offering with the addition of Live Casino products from Evolution and gaming content from Playtech, DGC and Ainsworth.
Evolution and BetMGM announced a content supply agreement in late August and, after successfully completing the necessary integration, the iGaming brand now offers the provider’s hugely popular live table games, as well as its rapidly growing range of titles. game show style for your players in New Jersey.
Evolution secures supply agreement from BetMGM Live Casino
The association has also made BetMGM’s sister brands, Borgata Casino and PartyCasino, are launched with Evolution products in Garden State.
GVC said Monday in a statement on its official website that initial user data has shown that the newly added Live Casino content has proven to be a huge hit with players. For the first seven days after launch, Evolution generated a third of its Live Casino participations in NJ with BetMGM, which resulted in a 30% increase in Live Casino revenue month over month.
Evolution’s American Roulette has proven to be a favorite among BetMGM players, GVC revealed. The operator further noted that the launch of Evolution’s Casino Live offering continued BetMGM’s “phenomenal track record” of integrating premium quality content to grow its position as a market leader.
New content from Playtech, DGC and Ainsworth
BetMGM has also recently boosted its New Jersey operation with Playtech games, becoming one of the first locally licensed brands to offer content from the leading provider as it seeks to expand into the lucrative US iGaming market Playtech and BetMGM announced their partnership last September.
BetMGM also completed an exclusive integration with Digital Gaming Corporation (DGC) and noted that Playtech and DGC games have proven to be a huge success with their New Jersey customers.
GVC also revealed on Monday that it has integrated and Successfully Launched 20 Exclusive Ainsworth Online Slots with BetMGM in New Jersey. Newly added titles include Mustang Money and Eagle Bucks.
Additionally, it emerged that a New Jersey player recently won a $ 3.2 million jackpot on BetMGM’s internal progressive jackpot network.
Commenting on Monday’s announcements, GVC Gaming Product Manager Colin Cole-Johnson said that all previous releases are a “powerful demonstration on how GVC has helped BetMGM secure a leadership position in the US market. ”
Mr. Cole-Johnson went on to say that their ability to “build partnerships and integrate premium quality content from providers like Evolution” has enabled them to deliver a cutting-edge gaming experience to their customers.
Matt Sunderland, Vice President of Games at BetMGM, added that the GVC platform with its “breadth of new and exclusive content backed by sophisticated marketing and customer engagement tools, it has established BetMGM as the undisputed market leader for iGaming in New Jersey ”and that the same attributes place them in a prime position to offer an attractive offering that will establish them as leaders in new markets. as more states open.