Activision Blizzard: “Esports will be the new Sunday football”

By Ucatchers

Activision Blizzard Esports wants turn its prime time slots on YouTube for the Call of Duty League and the Overwatch League in its version of Sunday football thanks to more exciting fights and a better matchup teams. The CDL started its season last weekend and has reported a substantial increase in spectators especially during the super challenge between Optic Chicago and Atlanta Faze. On Sunday in the early evening there were an average of 118 thousand contemporary spectators and a peak of 131 thousand. These are both not just records for a championship in its second edition.

Brandon Snow, Chief Revenue Officer of Activision Blizzard Esports, explained in an interview how much it is important to highlight the most important matches, especially for league and team partners. “The league is working hard to allow the best teams and the most prepared organizations to have a seat in prime time in front of more than 100 thousand people. This is a fundamental milestone for us that we must guarantee visibility and entertainment to all those who trusted us and wanted to support us financially by acting as a sponsor“. The prime time slot is one tool to increase the audience while Blizzard and Activision seek ever new ways to make the most of their broadcast rights partnership with YouTube and grow your views even more. “The base is solid – Snow said – but it was still relatively modest last year. One of the things we have tried to focus on is creating exciting prime time matches, that window is essential for us, our sponsors and our partners. “

Snow said that the championship will try to warn the teams well in advance if their fight were to be selected for prime time. He added that gaining viewers is not just a matter of big names, but also an investment in talent. The renewed attention to the media presence comes after hiring theformer MLB (majjor League Baseball) executive Tony Petitti, who is now president of Activision Blizzard’s eSports and entertainment division. “Attention to prime time is essential for propose the best possible product to partners and investors and we know that given the nature of eSports, it’s hard for people to get to watch three games a day, ”added Snow. “It is a lesson we have learned from traditional sports“.

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